You can also use gtag.js, analytics.js, or ga.js. Google Tag Manager is probably the easiest way to add your tracking code.
#TRACK IP ADDRESS GOOGLE ANALYTICS INSTALL#
There are many different ways you can install the Google Analytics tracking code on your site.
The addresses are picked up by the javascript embedded in your Google Analytics tracking code. The collection stage is where Google collects IP addresses. Data collection and Google Analytics tracking code Most of us only think about the reporting component of Google Analytics, because that's where we do our work.īut, by the time our data hits the reporting stage, it's been scrubbed and processed by Google. There are four components of data processing in Google Analytics. To answer Kate's question, let's take a look at how Google collects and processes IP Data. Kate's question is the perfect topic for a video because there's often confusion around IP tracking in GA. Kate, from our Analytics Course, asked one of the most common problems I hear about IP tracking in our private Facebook Group. She wants to know if she can see the IP data in her Google Analytics reports. If IP tracking is essential for you, we'll also share some tools you can use that don't filter IP data out of their reports. To get a clear understanding of how IP tracking works in GA, let's walk through how Google processes your analytics data. So it's not something you can access via the reporting interface. That means every Google Analytics hit from your tags is attached to an IP address.īut Google truncates this data before it enters your analytics reports. Google collects IP addresses from your website visitors whenever you send a hit to their systems (think each time a page finishes loading). Where do IP addresses factor into the world of Google Analytics? The answer to this question is both complicated and straightforward at the same time.
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